Thursday, October 06, 2011


That's one of the trends going around on Twitter this morning, asking you to tweet if you're holding an Apple product.

Well I am, as I have ever since I started using a computer a million years ago. As with any important relationship, I object to many things about Apple. I am constantly irritated by the foibles that I may or may not have thought were cute at the start. But I have no desire to leave, nor any fundamental doubts about them. Beneath the appearance obsession and the posturing that they've lately taken to doing, it's still about the good product. I own both a PC and a Mac. I've messed about with Linux. I've owned a Windows phone, an Android one and an iPhone. A Sony mp3 player, as well as an iPod. When all is said and done, I think the Kindle is way better than the iPad for digital book reading – but that's about it. And so I say a heartfelt "Thank you Steve".

There could not be a better orbituary for the man than the old Apple ad.

"Here's to the crazy ones.
The misfits, the rebels
The troublemakers.
The round pegs in the square holes,
The ones who see things differently.
They're not fond of rules
And they have no respect for the status quo.
You can quote them, disagree with them
Glorify or vilify them.
About the only thing you can't do
Is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones,
We see genius.
Because the people who are crazy enough
To think they can change the world
Are the ones who do."

Written by Craig Tanimoto or Rob Siltanen or Ken Segall, or all three together, depending on where you get your information from. Anyway, they were all in the creative department of Chiat/Day and it was 1997. One of them also named the iMac.

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